Bula Outsourcing is the pre-eminent servicer of a cross-section of industries across Australia and New Zealand utilising facilities and resources in Fiji to offer back-office processing services to clients. Committed to growth and development of local talent, our workforce
through training and capacity building, works to deliver exceptional administrative and back-office support to partners all across our network.
Committed to the delivery of exceptional services, our organisation seeks to employ a suitable and qualified personnel for the position of Marketing Executive – SEO Specialist who will be developing, coordinating, and executing marketing campaigns. They will collect data about target demographics and analyse market trends to improve a company’s marketing efforts. Additionally the Marketing Executive will track a wide range of data to measure performance, optimise campaigns, and guide business strategy. The exact metrics depend on the marketing channel.

Job Description & Responsibilities

• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimise copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimisation.
• Research and implement search engine optimisation recommendations.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications and Experience

• Proven SEO and SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends).
• Experience with bid management tools (e.g. Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• BS/MS degree in a quantitative, test-driven field.